VP Records was looking for both continuity and individuality with the release of "Strictly The Best Volumes 54 & 55" - With Vol. 54 representing "Roots" Reggae, and Vol. 55 representing "Dancehall".
Illustration concepts were chosen, then a logo direction implying visual progression (representing the album release) and VP Records (as an evolving brand) were developed.
Project visual standards were then applied to advertisements assets to be display across social media and music platforms (Facebook, Instagram, Twitter, Soundcloud, Spotify, iTunes)
Strictly the Best from VP Records is the longest running reggae compilation in the business. Since 1991 STB has meant current hits and breaking reggae talent, right on time for the year end Holidays. This year’s "deejays edition" has a mix of new artists and reggae icons including Vybz Kartel "Likkle More," "3G" from Dexta Daps and Mavado "Big League." Disc 2 is a playlist of classic ‘combination tunes’ blending deejay verses and singers on the chorus. The selection will appeal to dancehall reggae fans of all ages.
Client: VP Records
Label: VP Records
Art Direction: Stephanie Chin & Ross Palumbo
Logo Design: Ross Palumbo
Additional Credits: Illustration: Chris B. Murray